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In the digital mapping world we manage company branch listings on selected digital maps used by personal navigation devices (GPS), Internet mapping sites, store locators and mobile phone applications. In addition these maps are used in vehicle tracking and fleet management services, emergency services, call centre solutions, business planning and market analysis tools. Location based marketing represents one of the fastest growing marketing and advertising opportunities available in the world today. Digital maps and personal navigation devices have become important customer communication tools as the world becomes more mobile. It offers daily communication with in-vehicle captive audiences, mobile phones and Internet maps. A point of interest (POI) is a specific GPS coordinate or waypoint on a digital map. On the road, the owner of a GPS, or mobile phone can locate the telephone number, website address of restaurants, filling stations, hotels, B&Bs, ATMs, supermarkets or emergency services required. Then auto-navigate to the front door of the business selected.